Yahoo! Launches Advanced Mobile Homepage for U.S. Hispanic Market

Available across more than 1,900 mobile device models, Yahoo! Mobile en Español simplifies and enhances the mobile Internet experience for Hispanic consumers. Users can bring together their favorite content and services from across the Internet to create a personally relevant mobile experience, keeping the things they care about at their fingertips, and enhancing their ability to:

“With the launch of Yahoo! Mobile en Español, we are focused on growing our audience among the more than 46 million U.S. Hispanics1 by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them,” said Felipe Muñoz, senior mobile director, Yahoo! Hispanic Americas. “With the introduction of our new Spanish-language homepage, we are well positioned as the center of people’s online lives. We’re reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer.”

“As companies expand to reach new mobile users around the globe, it is increasingly important to provide personalized mobile experiences combined with relevant content to address the cultural needs and interests of users,” remarked Tuong Nguyen, Principal Research Analyst at Gartner Research.

Yahoo! Mobile en Español will enable marketers to reach the U.S. Hispanic audience with highly targeted advertisements through a variety of mobile advertising opportunities and advertising formats. With some of the highest quality inventory available and a highly engaged audience, Yahoo! is focused on working with brands to engage with their target demographic with the right message in the right place at the right time.

Yahoo!’s mobile homepage is available in 32 countries across Europe, Asia, and the Americas, including 17 countries in Latin America, 14 of which launched the mobile homepage last month.

Yahoo! SEO Tips

I just finished a detailed outline for one of my search engine optimization clients that I want to let you in on. I can’t publish the whole thing, but there are a couple areas that I think bloggers and site owners should know regarding SEO where Yahoo is concerned. Also, please keep in mind that this is not a total SEO critique, just some points to consider.

As a precursor, almost everything you read has to do with Google. Google is tops in search, no doubt about it, but it is a mistake to discount Yahoo totally. After all, recent numbers show that around 50 percent of all search is done through Google, which leaves 50 percent for the rest of the engines. I think that if you take the points I mention below and apply them, it might be easier to get some pretty significant traffic from Yahoo because few people optomize for them.

Tips for Search Engine Optimization in Yahoo:

• Content is key in Yahoo, not links - They do consider links and other factors, but they love keywords in content.
• Keyword Density follows a different scale - Google likes 2-3% density while Yahoo likes 7-8%. BUT Yahoo looks at synonyms and inflections of the keyword when considering keyword density. Something Google does not do.
• If you optimize for Yahoo’s 7-8%, then you satisfy Google’s requirement with 4 different words or phrases.
• Yahoo still likes keyword and description meta tags.
• Regular, updated content.
• Submit a Yahoo sitemap