Yahoo! SEO Tips

I just finished a detailed outline for one of my search engine optimization clients that I want to let you in on. I can’t publish the whole thing, but there are a couple areas that I think bloggers and site owners should know regarding SEO where Yahoo is concerned. Also, please keep in mind that this is not a total SEO critique, just some points to consider.

As a precursor, almost everything you read has to do with Google. Google is tops in search, no doubt about it, but it is a mistake to discount Yahoo totally. After all, recent numbers show that around 50 percent of all search is done through Google, which leaves 50 percent for the rest of the engines. I think that if you take the points I mention below and apply them, it might be easier to get some pretty significant traffic from Yahoo because few people optomize for them.

Tips for Search Engine Optimization in Yahoo:

• Content is key in Yahoo, not links - They do consider links and other factors, but they love keywords in content.
• Keyword Density follows a different scale - Google likes 2-3% density while Yahoo likes 7-8%. BUT Yahoo looks at synonyms and inflections of the keyword when considering keyword density. Something Google does not do.
• If you optimize for Yahoo’s 7-8%, then you satisfy Google’s requirement with 4 different words or phrases.
• Yahoo still likes keyword and description meta tags.
• Regular, updated content.
• Submit a Yahoo sitemap